Over the last few years the MTB discipline of Freeride has grown super fast. Incredible events like the Red Bull Rampage have pushed the limits of what terrain can be ridden on a Mountain Bike. There have also been some serious films showing the top guys really going mental. One of the top young riders in the world right now, Brandon Semenuk, has now joined with Red bull Media House to make his own film, Rad Company. I am seriously frothing to watch it.
Brandon Semenuk’s RAD COMPANY pushes the limits of freeride mountain biking and showcases the skills and passion that make him one of the most versatile and explosive riders on the planet. Brandon handpicked the crew of riders for this film who drive and inspire him in each discipline, ultimately creating some of the highest level of riding ever caught on camera. The film features an eclectic soundtrack that flows like your favorite mix tape, while seamlessly meshing all disciplines of mountain biking. NWD Films and Red Bull Media House have teamed up with some of the top cinematographers and digital effects artists to create an innovative style, while keeping true to the “all killer no filler” style of the New World Disorder.